![]() ![]() The viewability of some impressions can't be determined, which are known as non-measurable impressions. Note: This is not the viewability rate of your ad. Total impressions include both measurable and non-measurable impressions. This distribution metric shows the percentage of your total ad impressions that were viewable. This metric can help you understand how often your ad appeared in places that were able to be measured by Active View technology. ![]()
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